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Rappresentanza Studentesca

Marco Valerio Rossi

Rtt
marcovalerio.rossi@unimercatorum.it

Biografia

Marco Valerio Rossi holds a Ph.D. in Management, Banking and Commodity Sciences from Sapienza University of Rome. He is currently Tenure-Track Assistant Professor of Management at the Faculty of Economics and Law, Department of Economics, Statistics and Business, Universitas Mercatorum and Adjunct Professor of International Business Management at the Department of Business Studies, Roma Tre University. He has held various academic positions, including Full-time Visiting Professor of Business at John Cabot University (2022), Invited Lecturer at Montpellier Business School (2022, 2024, 2025), and Visiting Research Scholar at the Autonomous University of Madrid (2018). He has also taught business courses at Link Campus University (2023), John Cabot University (2024–2025), and served as Teaching Assistant at LUISS Guido Carli (2024). In the private sector, he worked as Strategic Marketing and Communication Manager at FonARCom, Italy’s second-largest interprofessional fund for continuing education (2019–2020). His research interests include, among others, supply chain management and resilience, omnichannel strategies, and international business strategy. He is the author of several academic publications, including monographs, book chapters, conference proceedings, and articles in peer-reviewed journals. His work has appeared in leading outlets such as British Food Journal, Technology Analysis & Strategic Management, and Business Ethics, the Environment & Responsibility, among others.

Facoltà

Scienze Economiche e Giuridiche

Materia d'insegnamento

Gestione e Innovazione d'Impresa (in codocenza con il Prof. Basile) - A.A. 2025/2026

Dipartimento

Economia, statistica e impresa

Docente di riferimento

LM77 - Management

Ricevimento

Su appuntamento, da concordare per email.

Pubblicazioni

Books

 

  1. Rossi, M. V. (2019). Smart Retailing. Un’indagine empirica nel contesto italiano. Edizioni Accademiche Italiane. ISBN: 9786202088022.

  2. Rossi, M. V. (2016). Consumer-Brand Engagement e PMI italiane. Un’indagine qualitativa. Edizioni Accademiche Italiane. ISBN: 9783330778283.

 

Papers in blind peer-reviewed journals

 

  1. Basile, V., Fabiano, N., & Rossi, M. V. (2024). Blockchain e GDPR: verso un nuovo paradigma per la gestione dei dati personali e lo sviluppo di modelli di business innovativi. Diritto ed economia dei mezzi di comunicazione, 2, 105-117. ISSN: 1827-0395.

  2. Sestino, A., Nasta, L., Rossi, M. V., & Barth H. (2024). The Combined Effect of Behavioral Activation System and Perceived Anthropomorphism on Individuals’ Intention to Use Digital Therapeutics Tools for Asthma and Respiratory-related Diseases. Technology Analysis & Strategic Management, 1-14. DOI: 10.1080/09537325.2024.2405137. ISSN: 0953-7325; eISSN: 1465-3990. (Ranked ‘A’ by ANVUR; 2 ABS Stars).

  3. Rossi, M. V., Faggioni, F., Sagona, A., & Sestino A. (2024). Assessing the Multifacetedness of Greenwashing: Implications for Consumers, Companies and Societies. European journal of volunteering and community-based projects, 1(2), 51-69. DOI: 10.5281/zenodo.12683323; ISSN: 2724-0592; eISSN: 2724-1947.

  4. Faggioni, F., Rossi, M. V., & Sestino, A. (2024). Conceptualizing Supply Chain Resilience in exogenous crisis times: Toward a holistic definition. Journal of the Knowledge Economy, 15, 17308–17332. DOI: 10.1007/s13132-024-01816-0; ISSN: 1868-7865, eISSN: 1868-7873.

  5. Faggioni, F., Sestino, A., & Rossi, M. V. (2023). Redefining Green Bonds Management through the Use of Blockchain Technologies: Effects on Investors’ Behaviors. Economics, Management, and Financial Markets, 18(2), 30–53. DOI: 10.22381/emfm18220232; ISSN: 1842-3191, eISSN: 1938-212X.

  6. Rossi, M. V., Sasso, P., Perna, A., & Solima L. (2023). Engaging marginal stakeholders on social networking sites. A cross-country exploratory analysis among Generation Z consumers. Business Ethics, the Environment & Responsibility, 34(1), 155-173. DOI: 10.1111/beer.12616; ISSN (Online): 2694-6424; ISSN (Print): 2694‐6416. (Ranked ‘A’ by ANVUR; 2 ABS Stars).

  7. Faggioni, F., Rossi, M. V., & Sestino, A. (2023). Supply Chain Resilience in The Pharmaceutical Industry. A Qualitative Analysis from Scholarly and Managerial perspectives. International Journal of Business and Management 18(1), 129-146. DOI: 10.5539/ijbm.v18n1p129. ISSN: 1833-3850; 1833-8119.

  8. Sestino, A., Rossi, M. V., Giraldi, L., & Faggioni F. (2023). Innovative food and sustainable consumption behaviour. The role of consumer-related characteristics in lab-grown meat (LGM) consumption. British Food Journal, 125(8), 2884-2901. DOI: 10.1108/BFJ-09-2022-0751. ISSN: 0007-070X. (Ranked ‘A’ by ANVUR; 1 ABS Star).

  9. Rossi, M. V., & Magni, D. (2017). Intellectual capital and value co-creation: an empirical analysis from a marketing perspective. Electronic Journal of Knowledge Management, 15(3), 147-158. ISSN: 1479-4411.

 

Book chapters (3)

 

  1. Kahraman, A., & Rossi, M. V. (2024). Assessing the Service Trends, Brand Co-Creation, Service Brand Innovation, and Customer Brand Relationship In Tourism. In Rather R.A. (Ed.), Consumer Brand Relationships in Tourism: An International Perspective (pp. 321-340), Tourism, Hospitality & Event Management. Springer Cham, Cham, Switzerland. DOI: 10.1007/978-3-031-59535-6_17; ISBN: 9783031595349.

  2. Rossi, M. V., Vernuccio, M., Ceccotti, F., & Pastore, A. (2020). In-store technologies e millennials italiani: quale impatto sull’esperienza nel punto vendita e sulla fedeltà all’insegna?. In Various Authors (Eds.), Contributi in onore di Gaetano Maria Golinelli (pp. 1324-1338). Rogiosi, Naples. ISBN: 9788869503931.

  3. Pastore, A., & Rossi M. V. (2018). Luxottica. Il viaggio verso la leadership. In Dyer J.H., Godfrey P., Jensen R., Bryce D., & Pastore A. (Eds.), Strategic Management: principi e applicazioni (pp. 383-392), ISEDI, Milan. ISBN: 9788880083849.

 

Presentations and proceedings in national and international academic conferences

 

  1. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2024, June 13-14). Creating a Blockchain Governance framework for Circular Economy: Preliminary results. Proceedings of Sinergie-SIMA Annual Conference. Parma, Italy, pp. 1291-1294. ISBN: 9788894713657; DOI: 10.7433/SRECP.SP.2024.01.

  2. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2024, June 13-14). Blockchain Waste Management: are Italian managers ready?. Proceedings of Sinergie-SIMA Annual Conference. Parma, Italy, pp. 1287-1290. ISBN: 9788894713657; DOI: 10.7433/SRECP.SP.2024.01.

  3. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2024, June 13-14). Blockchain Waste Management: A Systematic Literature Review for the Public Administration. Proceedings of Sinergie-SIMA Annual Conference. Parma, Italy, pp. 1281-1286. ISBN: 9788894713657; DOI: 10.7433/SRECP.SP.2024.01.

  4. Basile, V., & Rossi M. V. (2023, October 20-21). The impact of blockchain on the digital advertising ecosystem: Preliminary results of an exploratory analysis. Proceedings of the 20th Italian Marketing Association Conference. Florence, Italy, pp. 1-5. ISBN: 9788894782905.

  5. Sestino, A., Rossi, M. V., Nasta, L., & D’Angelo, A. (2023, October 20-21). Perceived Product Intelligence and Behavioral Activation System effects in Influencing Individuals’ Intention to Use Mobile Health Applications: The Moderator Role of Perceived Anthropomorphism. Presented at the 20th Italian Marketing Association Conference. Florence, Italy, pp. 1-5.

  6. Faggioni, F., Rossi, M. V., & Pezzi, A. (2023, June 29-30). Intangibles, technologies, and logistics resilience. An exploratory analysis in the Pharmaceutical and Automotive sectors. Proceedings of Sinergie-SIMA Annual Conference. Bari, Italy, pp. 511-518. ISBN: 9788894713619.

  7. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2023, April 12-14). The dimensions of digital sustainable development in Smart Villages: A case study analysis. Conference Proceedings of the Research and Innovation Forum 2023. Kraków, Poland, pp. 163-173. ISBN (Printed): 978-3-031-44720-4; eISBN: 978-3-031-44721-1; DOI: 10.1007/978-3-031-44721-1_13.

  8. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2023, April 3-5). Blockchain Governance for Circular Economy in Public Service Delivery. Presented at The International Research Society for Public Management 2023. Budapest, Hungary, 3-5 April.

  9. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2022, October 14-15). Waste management and blockchain in the Public Administration: Preliminary results from a systematic literature review. Presented at ItAIS & MCIS Conference 2022. Catanzaro, Italy.

  10. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2022, September 21-23). Blockchain technology acceptance in waste management: A TAM2-based Italian case study. Euromed Academy of Business Conference Proceedings 2022. Palermo, Italy, pp. 1286-1288. ISBN: 9789963711963; ISSN: 2547-8516.

  11. Faggioni, F., & Rossi, M. V. (2021, October 14-15). Supply Chain Resilience: risultati preliminari di una systematic literature review. Proceedings of the 18th Italian Marketing Association Conference. Ancona, Italy, pp. 1-5. ISBN: 9788894391862.

  12. Faggioni, F., & Rossi, M. V. (2021, October 14-15). Supply Chain Resilience: il punto di vista dei carrier e dei service provider. Proceedings of the 18th Italian Marketing Association Conference. Ancona, Italy, pp. 1-5. ISBN: 9788894391862.

  13. Faggioni, F., & Rossi, M. V. (2021, September 1-3). Supply Chain Resilience: Preliminary Results from a Systematic Literature Review. Proceedings of the International Forum on Knowledge Asset Dynamics 2021. Rome, Italy, pp. 731-744. ISBN: 9788896687147; ISSN: 2280-787X.

  14. Rossi, M. V. (2018, October 18-19). Verso lo smart retailing. Uno studio esplorativo nel contesto italiano. Proceedings of the 15th Italian Marketing Association Conference. Bari, Italy, pp. 1-6. ISBN: 9788894391824.

  15. Rossi, M. V., Vernuccio, M., & Pastore A. (2018, June 14-15). I millennials italiani e le nuove in-store technologies. Un’indagine esplorativa nel fast fashion. Proceedings of Sinergie-SIMA Annual Conference. Venice, Italy, pp. 641-649. ISBN: 9788894393729.

  16. Rossi M. V. (2017, June 15-16). Ripensare i processi di co-creazione di valore attraverso le possibili sinergie tra il consumer engagement e l’employee engagement: riflessioni dall’analisi della letteratura. Proceedings of Sinergie-SIMA Annual Conference. Naples, Italy, pp. 169-173. ISBN: 9788890739491.

  17. Rossi M. V., & Magni, D. (2017, April 6-7). Investigating Intellectual Capital Role in Value Co-Creation Firms’ Activities: An Exploratory Analysis. Proceedings of the 9th European Conference on Intellectual Capital. Lisbon, Portugal, pp. 269-278. ISBN: 978-1-911218-30-2; ISSN: 2049-0933. Conference best selected paper.

  18. Magni, D., Rossi, M. V., & Franceschelli, M. V. (2016, June 9-10). Hippocrazie’, big data e stili manageriali. Verso la definizione di nuove strategie nell’era digitale. Proceedings of 28th Sinergie Annual Conference. Udine, Italy, pp. 111-118. ISBN: 9788890739460.

Vai alle pubblicazioni

Società scientifiche

  • April 2025-to date – Member (as “Fellow”) of EuroMed Academy.

  • February 2024-to date – Member of EURAM (European Academy of Management) and BAM (British Academy of Management).

  • November 2015-to date – Member of AIDEA (Italian Association of Business Studies), SIMA (Italian Association of Management), and SIM (Italian Association of Marketing).

  • January 2017-January 2019 – Member of ASSIOA (Italian Association of Organizational Studies).

Convegni Scientifici

Presentations and proceedings in national and international academic conferences

 

  1. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2024, June 13-14). Creating a Blockchain Governance framework for Circular Economy: Preliminary results. Proceedings of Sinergie-SIMA Annual Conference. Parma, Italy, pp. 1291-1294. ISBN: 9788894713657; DOI: 10.7433/SRECP.SP.2024.01.

  2. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2024, June 13-14). Blockchain Waste Management: are Italian managers ready?. Proceedings of Sinergie-SIMA Annual Conference. Parma, Italy, pp. 1287-1290. ISBN: 9788894713657; DOI: 10.7433/SRECP.SP.2024.01.

  3. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2024, June 13-14). Blockchain Waste Management: A Systematic Literature Review for the Public Administration. Proceedings of Sinergie-SIMA Annual Conference. Parma, Italy, pp. 1281-1286. ISBN: 9788894713657; DOI: 10.7433/SRECP.SP.2024.01.

  4. Basile, V., & Rossi M. V. (2023, October 20-21). The impact of blockchain on the digital advertising ecosystem: Preliminary results of an exploratory analysis. Proceedings of the 20th Italian Marketing Association Conference. Florence, Italy, pp. 1-5. ISBN: 9788894782905.

  5. Sestino, A., Rossi, M. V., Nasta, L., & D’Angelo, A. (2023, October 20-21). Perceived Product Intelligence and Behavioral Activation System effects in Influencing Individuals’ Intention to Use Mobile Health Applications: The Moderator Role of Perceived Anthropomorphism. Presented at the 20th Italian Marketing Association Conference. Florence, Italy, pp. 1-5.

  6. Faggioni, F., Rossi, M. V., & Pezzi, A. (2023, June 29-30). Intangibles, technologies, and logistics resilience. An exploratory analysis in the Pharmaceutical and Automotive sectors. Proceedings of Sinergie-SIMA Annual Conference. Bari, Italy, pp. 511-518. ISBN: 9788894713619.

  7. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2023, April 12-14). The dimensions of digital sustainable development in Smart Villages: A case study analysis. Conference Proceedings of the Research and Innovation Forum 2023. Kraków, Poland, pp. 163-173. ISBN (Printed): 978-3-031-44720-4; eISBN: 978-3-031-44721-1; DOI: 10.1007/978-3-031-44721-1_13.

  8. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2023, April 3-5). Blockchain Governance for Circular Economy in Public Service Delivery. Presented at The International Research Society for Public Management 2023. Budapest, Hungary, 3-5 April.

  9. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2022, October 14-15). Waste management and blockchain in the Public Administration: Preliminary results from a systematic literature review. Presented at ItAIS & MCIS Conference 2022. Catanzaro, Italy.

  10. Marinsanti Rwakihembo, G. D., Faggioni, F., & Rossi, M. V. (2022, September 21-23). Blockchain technology acceptance in waste management: A TAM2-based Italian case study. Euromed Academy of Business Conference Proceedings 2022. Palermo, Italy, pp. 1286-1288. ISBN: 9789963711963; ISSN: 2547-8516.

  11. Faggioni, F., & Rossi, M. V. (2021, October 14-15). Supply Chain Resilience: risultati preliminari di una systematic literature review. Proceedings of the 18th Italian Marketing Association Conference. Ancona, Italy, pp. 1-5. ISBN: 9788894391862.

  12. Faggioni, F., & Rossi, M. V. (2021, October 14-15). Supply Chain Resilience: il punto di vista dei carrier e dei service provider. Proceedings of the 18th Italian Marketing Association Conference. Ancona, Italy, pp. 1-5. ISBN: 9788894391862.

  13. Faggioni, F., & Rossi, M. V. (2021, September 1-3). Supply Chain Resilience: Preliminary Results from a Systematic Literature Review. Proceedings of the International Forum on Knowledge Asset Dynamics 2021. Rome, Italy, pp. 731-744. ISBN: 9788896687147; ISSN: 2280-787X.

  14. Rossi, M. V. (2018, October 18-19). Verso lo smart retailing. Uno studio esplorativo nel contesto italiano. Proceedings of the 15th Italian Marketing Association Conference. Bari, Italy, pp. 1-6. ISBN: 9788894391824.

  15. Rossi, M. V., Vernuccio, M., & Pastore A. (2018, June 14-15). I millennials italiani e le nuove in-store technologies. Un’indagine esplorativa nel fast fashion. Proceedings of Sinergie-SIMA Annual Conference. Venice, Italy, pp. 641-649. ISBN: 9788894393729.

  16. Rossi M. V. (2017, June 15-16). Ripensare i processi di co-creazione di valore attraverso le possibili sinergie tra il consumer engagement e l’employee engagement: riflessioni dall’analisi della letteratura. Proceedings of Sinergie-SIMA Annual Conference. Naples, Italy, pp. 169-173. ISBN: 9788890739491.

  17. Rossi M. V., & Magni, D. (2017, April 6-7). Investigating Intellectual Capital Role in Value Co-Creation Firms’ Activities: An Exploratory Analysis. Proceedings of the 9th European Conference on Intellectual Capital. Lisbon, Portugal, pp. 269-278. ISBN: 978-1-911218-30-2; ISSN: 2049-0933. Conference best selected paper.

  18. Magni, D., Rossi, M. V., & Franceschelli, M. V. (2016, June 9-10). Hippocrazie’, big data e stili manageriali. Verso la definizione di nuove strategie nell’era digitale. Proceedings of 28th Sinergie Annual Conference. Udine, Italy, pp. 111-118. ISBN: 9788890739460.

Comitati Editoriali

Member of the Editorial Board of the following journals: 

 

  • Electronic Journal of e-Learning (from 2017) 

  • International Journal of Business and Management (from 2023) 

  • Economics, Management, and Financial Markets (from 2023)

  • European journal of volunteering and community-based projects (from 2024)

  • International Journal of Business Administration (from 2025)

RICERCA-ORCID

0000-0002-0626-9890

SSD

ECON-07/A

GSD

13/ECON-07